Marketing

Intuitive’s Marketing team are the driven, collaborative, and best-in-class messengers for how da Vinci 5 will transform surgery. In the lead up to launch, the team pulled off a massive coordination effort, putting together the most remarkable marketing plan to bring the customer value of da Vinci 5’s every innovation to life. This meticulous, global effort led to the most designed, executed, and impactful launch in Intuitive’s history. The team is passionate about telling the story of da Vinci 5 because they know the impact of its reach: Every customer represents another opportunity for surgeons to help patients get back to what matters most.