Intuitive Surgical Careers

Marketing Manager Benelux

Brussels-Capital Region, Belgium
Marketing & New Business Development

Job Description

Job: Marketing & New Business Development
Primary Location: Belgium-Brussels-Capital Region
Schedule: Full-time
Requisition ID: 182539


Position’s Objective & Summary:
This position will implement and execute marketing programs for the Region or Country while developing surgeon champions to support and drive adoption and growth of da VinciÒ surgical procedures. The initial focus will be in strategic growth areas for General Surgery, Gynecology and Thoracic Surgery.  The Marketing Manager is also expected to work with a cross-functional regional sales and training team, working closely with the European marketing group.
The primary function of this position is to be able to execute on the following global marketing standards at a country/regional level:
  1. Understand your market – Open/MIS rate, National outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and KOLs etc.
  2. Maintain alignment on target procedures/products – Help define what is being driven and why within commercial org and keep all teams focused on this “commercial strategy”
  3. Build Value Props Stories, Tools, Events and Engage 3Ps (Physician, Patient, Provider) with them -  targeted in the right sequence
  4. Develop Speaker/Teacher/Case Obs/Executive KOLs – with strong technique, outcomes and use of advanced technology
  5. Quantify the impact (QTI) – clinical, economic, strategic evidence - of key dV surgeons/hospitals as references
  6. Align with relevant Surgical and Executive societies on dV surgery to ensure support and partnership
  7. Align with key academic hospitals on dV surgery to ensure partnership and develop training validation initiatives
 Roles & Responsibilities:
Understand your market:
  • Develop and execute regional/country marketing tactics with an initial focus on general surgery and gynecology. This will include detailed activities to be implemented in a defined timeline and budget in strong collaboration with the European marketing team and local sales leadership
  • Strong partnering with clinical and capital sales teams in a growing competitive environment for analysis, targeting and regional action planning purposes
Maintain alignment on target procedures/products
  • Work closely with Market Access and Clinical Affairs to develop and implement publication strategies that will support procedure adoption goals
  • Conduct Weekly Meeting with cross-functional team members to manage priorities
  • Collaborate with Training department to identify and support the development of regional sales team. Deliver content for regional company meetings
Build Value Props Stories, Tools, Events and Engage 3Ps
  • Deliver corporate clinical & capital marketing and sales tools to achieve short and long-term goals for procedures /sales quotas, products and system sales (executive and clinical vision presentations, webinars, KOL videos and content, market development events, executive sessions, white papers, key publication summaries etc…)
Develop Speaker/Teacher/Case Obs/ExecutiveKOLs
  • Partner with key surgeon champions (KOLs) to develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da VinciÒ Surgery
  • Develop and approve proctors based on surgical, clinical and teaching expertise to implement safe and effective reproducible surgical techniques with improve clinical outcomes
Quantify the impact (QTI) – clinical, economic, strategic evidence
  • Work closely with European and Local Market Access Manager team to assist in development and execution of cost effectiveness/ value strategies in key markets
  • Collect, analyze and share competitive data for strategic positioning and initiatives
  • Validate Clinical and Economical data with reference case observation center, key surgeon champions (KOLs) and proctors
Align with relevant Surgical and Executive societies
  • Develop and implement Intuitive’s presence at key national conferences, including robotics symposia, post graduate (PG) courses, live surgical broadcasts, tradeshow booth promotion and presence
Align with key academic hospitals
  • Build a strong network with key university hospitals in the region to develop training curricula and drive clinical economical projects with their surgeon KOL’s and C-level

Required Knowledge, Skills, and Experience:
  • 5+ years of Clinical/Product marketing experience in a therapeutic medical device company
  • Surgical and/or Operating Theatre (Room) sales experience
  • Proven ability to effectively position and procedure/product messages and develop strong sales support to drive desired adoption
  • Demonstrated success in building clinical education and marketing programs to drive product/procedure growth
  • Language (spoken and written): fluency in Dutch, French and English
  • Bachelor's degree in life science or business discipline
  • Superior verbal/written communication, teamwork, and interpersonal work across multiple constituents
  • Self-starter with ability to take leadership in unstructured environment
  • A keen ability to manage projects, keeping to budget, organizing, prioritizing and coping with multiple tasks
  • Strong knowledge of the MS Office product suite
  • Ability to travel 50%. International travel required