Director, Marketing Operations, Asia

Company Description

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Job Description

Primary Function of Position:

We seek a Director of Marketing Operations to lead Asia Regional Marketing Operations. Reporting directly to the Sr. Director of Regional Marketing and MACA, Asia, this position will be responsible for end-to-end marketing operations at the regional and market levels. Primary responsibilities for the role include defining and continuously improving global matrix workflows, implementing new content and lead management systems, expanding the use of first-party data collection and segmentation in service of campaign effectiveness, content localization, and ensuring we have the right talent in the right roles, including external agency partners aligned to deliver a singular Intuitive brand expression for customers and employees across the region and in alignment with global guidance. You will partner with global peers quarterly and annually to establish marketing strategies, planning, budgeting, and prioritizing work required to support business growth.

This will be an integral role within the Asia regional leadership team. The individual will focus on scaling Regional Marketing Operations across our five direct markets: Japan, China, Korea, India, and Taiwan.

Roles & Responsibilities

• Market Readiness, Strategy, and Planning:
  • Lead a region-wide marketing planning process to improve the alignment of plans set by individual market teams, drive efficiency of creation and costs, and improve the impact and outcomes of regional programs and campaigns.
  • Define product launch plans and asset and messaging needs from corporate to support product launches and sustain marketing activities.
• Project Management Systems:
  • Leverage corporate-supported project management systems to capture the volume of work being managed internally and externally to support reporting.
  • Support the expansion of digital marketing capabilities across Intuitive-owned channels, including web and social media.
  • Enable the local operations team to deliver custom automation, social, web, and content strategies in line with global direction.
  • Define structure and processes and train teams on the discipline & rigor required to support efficient marketing operations.  
  • Establish standardized and centralized reporting of regional marketing efficiency, including team velocity, health, and program impact, based on common KPIs used across the business, partnering closely with regional analytics resources.
  • Report the performance of regional programs against common business goals, including engagement and overall ROI, regularly to support future project planning and prioritization.
• Technology Infrastructure:
  • Establish the business case and gain stakeholder alignment for proposed marketing technology infrastructure projects aligned to the corporate digital marketing infrastructure roadmap and release schedule. Plans should include business impact and advantages to each market.
  • Implement MarTech systems and manage the existing technologies and integrations required to launch, measure, optimize, and sustain marketing initiatives across Asia.
  • In collaboration with the Corporate Marketing Operations team, manage regional objectives and implementation timelines supporting multiple digital marketing platforms, including Workfront, Veeva, Agile, Marketo, Seismic, and Salesforce.
  • Work with global IT, corporate marketing, and local market teams to build a robust plan to integrate regional platforms like WeChat, LINE, Kakao, etc.
• SFDC Training and Usage Standardization: 
  • Understand business priorities in the region to align with the SFDC roadmap.
  • Structure target account strategy for events and define measurement against them in collaboration with FSO.
  • Partner with FSO and commercial enablement to train on new features as they are rolled out in the region.
• Process Optimization:
  • Lead improvements in the content review and approval process and maintenance of the regional content and claims library.
  • Support the scaling of internal best practices while adopting new processes and technology solutions that will be appropriate to improve efficiency and business impact in Asia.
  • Ensure team members are educated and proficient in using technology and tools.
  • Lead discussions with global, regional, and local legal, privacy, and compliance teams across five markets to define and align processes for digital marketing rollout.
• Agency Management:
  • Define business needs for external partners to support and complement internal resources.
  • Create project and program briefs to define a clear set of business objectives, KPIs, and budgets to govern agency engagements.
  • To ensure agency success, provide clear and actionable strategic and creative direction to teams and agencies in alignment with Intuitive brand governance.
  • Establish a consolidated approved agency list to ensure communication, business updates, and project and program work remain aligned and focused.
  • Lead all agency onboarding and brand training in collaboration with the appropriate Corporate Brand teams using Intuitive tools to support.
  • Conduct quarterly agency reviews of work with the support of Corporate Brand Teams, setting clear and actionable goals for continuous improvement.
• Data and Analytics:
  • In partnership with corporate marketing operations and IT, ensure that data sources connect across the marketing stack in Asia, synthesize and surface insights, and regularly report organizational metrics and KPIs to regional general management.
  • Establish processes to track organizational KPIs and metrics in alignment with global marketing best practices, report on project and program-level status, and provide preemptive alerts when goals may be at risk.
  • Derive insights from the marketing analytics, reporting, and team dashboards to measure effectiveness; improve strategies and tactical decision-making and the overall performance of the marketing content and programs.
• Corporate Brand Messaging Localization:

• • Partnering with global teams to develop the roadmap for transitioning corporate brand messaging localization to Asia.
  • Working closely with corporate brand marketing and local markets in the interim to kick off the transition.
  • Designing and leading workshops to understand requirements, showcase potential, and drive consistent rollout.
• Event Management:
  • Provide leadership and oversight of the strategy and execution of “flagship” events for the regional organization.
  • Plan, scope, and enable the operations team to deliver 4 to 5 large-scale regional events annually successfully.

Qualifications

Skills, Experience, Education, & Training

• Minimum 15 years of well-rounded marketing operations experience across various functions and channels in positions of increasing responsibility, focusing on market expansion and capitalizing on emerging market trends.
• Healthcare and/or Med tech experience ideal.
• Direct experience managing teams within the Asia Pacific region with a keen understanding of nurturing and navigating cultural and business differences to build a stronger global organization.
• Proven, recent corporate marketing operations leadership experience in medium to large matrixed organizations offering technology-driven solutions in high-growth markets.
• Hands-on experience working across the entire marketing continuum from planning and budgeting through content creation, approval, and delivery, including program ROI analysis.
• Demonstrable ability to effectively define, direct, and collaborate with engineering and design functions and integrate expertise from these capabilities into high-value commercial tools and assets.
• Demonstrated success navigating complex business environments and driving efficient and effective program execution through delivery.
• Exceptional leadership skills with proven ability to inspire and build effective relationships with C-suite and peers and attract and retain marketing talent.
• Demonstrated expertise in managing and scaling marketing infrastructure, program effectiveness, and governance to support rapid international growth.
• Exceptional collaboration skills with cross-functional teams at all levels of the company.
• Experience working with legal, compliance, and privacy counsels is a plus.
• A strong data-driven leader with deep expertise in reporting, project management, and performance analysis to support a straightforward story.
• Demonstrated success leading the change management efforts required when introducing new processes and evolving the capabilities of an organization.
• Fluent in English (other languages of benefit: Mandarin, Japanese, and Korean).
• This is an onsite position in Singapore.
• Education:
  • BS/BA Degree required
  • MBA preferred
• Travel expectations: 30-40% travel within the Asia Region and beyond as required.

Additional Information

Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

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