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Marketing

Product Marketing Specialist/Mgr 2

  • Tokyo, TOKYO, Japan
  • Not Remote
  • Marketing
  • JOB10201

Company Description

会社の説明

Intuitiveでは、果たすべき使命に向けて皆で団結して取り組みます。当社は、低侵襲治療は生活をより豊かにする治療であると考えています。独創性とインテリジェントなテクノロジーを通じて医師の潜在能力を広げ、制約なく治療できるようにします。

私たちは、ロボット支援手術におけるパイオニアであり市場リーダーとして、インクルーシブで多様性のあるチームの育成に努め、変化を生み出すことに尽力しています。25年以上にわたり、世界中の病院や医療チームと協力して、ヘルスケアのいくつかの最も困難な課題の解決を支援し、可能なことを前に進めてきました。

Intuitiveは、さまざまなバックグラウンドを持つ優秀な人材の努力によって成り立っています。優れたアイデアはどこからでも得られると信じ、私たちは、思考の多様性と相互の尊重に根差したインクルーシブな文化の醸成に努めます。また、包摂性(インクルージョン)を持ってチームメンバーを指導し、ありのままの自分で最高の仕事ができるよう力づけます。

変化を生み出すことを望む情熱的な人々が、当社の文化の原動力となっています。私たちのチームメンバーは、誠実さを重視し、高い学習能力と物事をやり遂げるエネルギーを持ち、当社が新しい考え方ができるよう多様な実体験をもたらします。私たちは、チームメンバーが引き続き当社の使命を遂行し、最大限の可能性を実現できるよう、積極的に投資して彼らの長期的な成長をサポートします。

医療従事者と患者さんのグローバルなコミュニティを目指して大きく躍進しようと尽力しているチームの一員になってください。一緒に、低侵襲治療の向上に取り組みましょう。
 

Job Description

Primary Function of Position:

Digital Product Marketing Specialist is responsible for supporting and contributing marketing programs for new and existing products to maximize value and sale of da Vinci technologies in Japanese market.  The marketing programs includes it’s new product launch plan about new digital solutions and develop digital capabilities both of internal and external. Due to wide range of responsibility, thus achieving the goals with team member is critical competency of the position. Digital Product Marketing Specialist does communicate effectively with ISI business partners, variety of functional leaders at ISJ to coordinate relevant activities for Japan.

Roles and Responsibilities

This position has responsibility and authority for:

Key Objectives:

  • Plan, contribute new product launch plan and support new product realization process with internal and external business partners.
  • Support Manger to develop business plan and new digital capability
  • Support Manger to develop digital product’s workflow and blueprinting.
  • Document control for IFUs, marketing collateral and regulatory related filling.
  • Manage Product End of Life to optimize product-generations exist in Japan market.
  • Plan and execute down-stream marketing program to increase penetration of digital solutions.
  • Support sales organization by providing sales/marketing tool, education program for the product relative to ISJ growth procedures.

New Product Launch:

  • Manage/coordinate cross-functional launch preparative activities and schedule.
  • Research/analyse industry trend, customer-needs, scientific developments and competitive status.
  • Support manager to develop localized product positioning and value proposition for the products to be marketed and sold in Japanese market.
  • Formulate pricing strategy and sales forecast to meet product/procedure revenue and profitability goal.
  • Develop localized marketing materials in collaboration with internal and external business partners.
  • Support manager to conduct pre-marketed clinical evaluation working with KOLs.
  • Develop and implement launch initiatives/events.
  • Implement new product training to sales force.

Document control:

  • Initiate IFU translation and create marketing materials
  • Manage the contract document with HCP and 3rd party vender

Support to Sales Organization:

  • Keep update product knowledge of the sales force through close communication on a routine basis.
  • Develop effective selling-support materials for assigned product lines.
  • Implement joint field visit to support product-detailing and demonstrations/in-services.

Qualifications

Qualifications:

  • Minimum Education: College degree, graduate degree desired
  • Desired at least 3+ years marketing experience, including at least 2 years of product marketing experience in medical device industry (Diagnostic imaging/ or image recording device experience desired)
  • Well understand customer needs and blueprinting to install new digital solution
  • Potentially ability to effectively position and message product/procedure and develop strong sales support to drive product/procedure adoption
  • Excellent oral and written communication skills and group presentation skills in both the English and Japanese command
  • Well understanding for SIOP, QMS and regulatory process.
  • Interpersonal skills to work across multiple constituents and work effectively with internal and external business partners
  • Good analytical and process skills
  • Must be well versed in MS Office Suite

Additional Information

退役軍人の地位、障がいの有無、遺伝情報、連邦・州・地域の適用法で保護されているその他地位に関係なく、すべての適格な応募者および従業員に均等に雇用機会を提供し、かつあらゆる種類の差別や嫌がらせを禁止します。

当社は、雇用機会均等法に従い、逮捕歴や犯罪歴のある適格な応募者の雇用を検討します。

Shift: Day
Travel: 10% of the time

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