Company Description
At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.
As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare’s hardest challenges and advance what is possible.
Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere—we strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.
Passionate people who want to make a difference drive our culture—our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real-world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.
Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let’s advance the world of minimally invasive care.
Job Description
Primary Function of Position:
This position will implement and execute marketing programs for the Region and drive adoption and growth of da VinciÒ surgical procedures. This will involve Executive Educational programmes, the development of observation sites and programme case studies. In addition, the role will work closely with surgical societies and institutions to implement residency and fellowship programmes to expand access to da Vinci training.
The Marketing Manager is also expected to work with a cross-functional regional team, working closely with the European marketing group as well as other departments including Commercial, MACA, FSO, GPA, GAVE, Customer Training and Clinical Affairs.
The primary function of this position is to be able to execute on the following global marketing standards at a country/regional level:
Roles and Responsibilities
Understand your market:
- Open/MIS rate, National outcomes, surgeon/patient/hospital segments, reimbursement levels, public and private sectors.
- Develop and execute marketing initiatives for the areas of responsibility. This will include delivering activities within a defined timeline and in alignment with the Sr. Group Manager Marketing
- Strong partnering with both the clinical and capital sales teams in a growing competitive environment, to ensure focused and impactful delivery of initiatives
- To collate and communicate with European and Corporate teams on relevant competitor activity to ensure line of sight of competitor focus within the region
Maintain alignment with Regional Strategy
- Lead the strategy, development and launch of initiatives that will increase awareness of da Vinci Surgery among hospital administrators and referring physicians
- Be able to interpret the success of the regional strategy against internal and external goals and be able to problem solve effectively to identify and make recommendations for course correction for immediate and longer term success
Build Value Propositions, Stories, Tools, Events and Engage 3Ps
- To be the voice of the customer so high impact campaigns are developed, implemented and product launches are delivered at the right time, in the right procedure, to the right customers and with the right message
- Support the adoption of da Vinci surgery by working closely with internal stakeholders to develop localised collateral that resonates with customers (executives and care teams)
- Train the region on newly developed collateral to achieve short and long-term goals for procedures/ sales quotas, products and system sales and ensure tracking is in place to monitor overall success
Develop Speaker/Proctors/ Executive KOLs/ Quantify the impact (QTI)
- Identify and develop surgeon and executive speakers to drive awareness and adoption of da Vinci surgery at key strategic peer to peer events
- Partner with surgeons and administrative champions and implement peer-to-peer education around hospital market development and community awareness
- Support the development of new speakers through coaching and validating the value of da Vinci programmes.
- Quantify the impact (QTI) - validate clinical and economic data with reference case observation centers, key opinion leaders (KOLs) and proctors. Support the surgeons in developing how they message the value of da Vinci surgery
Academic, residency and fellowship programs
- Be familiar with European-level and national society resident and fellow training programs to align offerings and pull through curriculum, creating a training pathway continuum
- Work cross-functionally with European academic marketing and training teams to localise approved training content
- Create turn-key programs which can be easily understood and implemented by academic institutions regardless of surgical specialty
- Partner with Key Opinion Leaders (KOLs) and Society Education leads to develop training curricula aligned to the da Vinci Training Pathway.
- Implement da Vinci curriculum style programs at identified centres and collaborate with customers on how to further develop and maintain a successful program. Monitor the development and success of the programs.
Strengthen Intuitive’s relationship with Surgical and Executive associations
- Strengthen Intuitive’s presence at key national conferences including; robotic focused symposiums, live surgery, market research, post graduate courses and development of KOL network
Lead cross-functional teams to deliver high value marketing projects and programs.
Deliver impactful presentations to senior and executive Intuitive leadership, together with external stakeholders.
Be a champion of the Intuitive culture; learning and embodying the company’s individual expectations for success.
Qualifications
Required Knowledge, Skills, and Experience:
- 6+ years of experience, including 3+ years Clinical/Product marketing experience, in a therapeutic medical device company.
- Physician and hospital marketing experience in a therapeutic medical device company preferred.
- Proven ability to effectively position and procedure/product messages and develop strong sales support to drive desired adoption.
- Experience working with corporate executives within healthcare systems, hospital administrative staff and surgeon champions.
- Demonstrated success in building clinical education and marketing programs to drive product/procedure growth.
- Superior verbal/written communication, teamwork, and interpersonal work across multiple constituents.
- Self-starter with ability to take leadership in unstructured environment.
- A keen ability to manage projects, keeping to budget, organising, prioritizing and coping with multiple tasks.
- Strong knowledge of the MS Office product suite.
- Language (spoken and written): fluency in English.
- Bachelor's degree in life science or business discipline.
- Ability to travel 20-30%. International travel required.
Additional Information
Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
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