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Digital Marketing Specialist Medical Technology

  • Bordeaux, France
  • Not Remote
  • Marketing
  • JOB7362

Company Description

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Job Description

Primary Function of Position:

The Digital Marketing Specialist position will define best practice for Intuitive’s global enterprise web and social media presence in France. Reporting to the Marketing Communication & Events Manager, you will help define and deliver Intuitive’s global brand voice through digital content creation on internal and external platforms. As part of the French Marketing department, you will work cross-functionally to define and deliver meaningful, measurable business messaging to key stakeholders. You will work in alignment with European and country marketing function. Bringing a consistent approach to content strategy, digital marketing copywriting, organic and paid content. In this role, you will have the ability to demonstrate how strategy is defined for copy and content development with cross-functional resources when writing for real-time community channels.

Roles & Responsibilities:

  • Liaise with marketing and communications partners to understand goals and audiences and define strategic digital content opportunities in strong collaboration with the European digital team
  • Analysis, positioning and implementation of a strategy for the website and social media activity
  • Development, sharing and monitoring of an editorial calendar to fuel the creation of permanent and evolving content
  • Definition, management, optimization and regular reporting for social media campaigns and programs day-to-day care, feeding, development, and publishing of content on established platforms (social media, website, intranet)
  • Hands-on, consistent community management and engagement including issues management and follow-up of customers’ or patients’ comments.
  • Define, and continually refine, social listening for the purpose of daily monitoring, industry and competitive landscape, opportunity identification, customer and patient discussions (inc. complaints), and issues management (in partnership with Global Public Affairs)
  • Partner with Market Intelligence group on meaningful inclusion of social media insights relevant to existing market research/reporting
  • Analysis of statistics, traffic data and campaign results to adjust digital marketing strategies and assess content effectiveness, evaluate ROI
  • Identify, validate, and make the case for new accounts, channels, campaign types, tools, and cross-functional programs as warranted.

Qualifications

Skills, Experience, Education, & Training:

  • Proficient in English and French
  • Minimum 3+ years of increasing responsibility for brand, or client brand, web content and social media community and campaign management in regulated industry; medical device experience preferred
  • Demonstrable results in web and social media campaign management
  • Proficiency and demonstrable experience with on-platform, paid campaign definition (SEA), management, and the ability to turn data points and acronyms into actionable insights
  • Proven ability to solve open-ended problems and work cross-functionally towards shared goals
  • Essential skill in the utilization of major SMM, SaaS and listening tools (Ex: Social Studio, Sprinklr, Symplur, Brandwatch) and comfort with complementary tools (Conductor, Digimind...) to consider SEO, market, earned media
  • Deep and broad reporting, budget, program and agency management, analytical and prioritization skills
  • Experience in working with content lifecycle tools (e.g. Veeva Promomats) appreciated
  • Superior verbal/written communication, presentation, and interpersonal skills
  • Impeccable attention to accuracy and detail
  • Minimum BA/BS degree preferred in Marketing, Public Relations, Business, or Communications

Additional Information

Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

Shift: Day
Travel: 10% of the time

The Future is Intuitive

At Intuitive, we envision a future where care is more connected, customized, and intelligent—so the question won’t just be how long we live, but how well.

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