Skip to main content Join Talent Community

Product Marketing Specialist I&A, Japan

  • Tokyo, TOKYO, Japan
  • Not Remote
  • Marketing
  • JOB4596

Company Description







Job Description

Primary Function of Position:

Product Marketing Specialist is responsible for supporting and contributing marketing programs for new and existing products to maximize value and sale of da Vinci technologies in Japanese market.  The marketing programs includes it’s new product launch plan about new instrument & accessory and develop sales capabilities. Due to wide range of responsibility, thus achieving the goals with team member is critical competency of the position. Product Marketing Specialist does communicate effectively with ISI business partners, variety of functional leaders at ISJ to coordinate relevant activities for Japan.

Roles and Responsibilities

This position has responsibility and authority for:

Key Objectives:

  • Plan, contribute new product launch processes and support new product realization process with internal and external business partners.
  • Support Manger to develop business plan and new product launch plan.
  • Document control for IFUs, marketing collateral and regulatory related filling.
  • Manage Product End of Life to optimize product-generations exist in Japan market.
  • Plan and execute down-stream marketing program to increase penetration of digital solutions.
  • Support sales organization by providing sales/marketing tool, education program for the product relative to ISJ growth procedures.

New Product Launch:

  • Manage/coordinate cross-functional launch preparative activities and schedule.
  • Research/analyse industry trend, customer-needs, scientific developments and competitive status.
  • Develop localized product positioning and value proposition for the products to be marketed and sold in Japanese market.
  • Formulate pricing strategy and sales forecast to meet product/procedure revenue and profitability goal.
  • Develop localized marketing materials in collaboration with internal and external business partners.
  • Conduct pre-marketed clinical evaluation working with KOLs.
  • Develop and implement launch initiatives/events.
  • Implement new product training to sales force.

Document control:

  • Initiate IFU translation and create marketing materials
  • Manage the contract document with HCP and 3rd party vender

Support to Sales Organization:

  • Keep update product knowledge of the sales force through close communication on a routine basis.
  • Develop effective selling-support materials for assigned product lines.
  • Implement joint field visit to support product-detailing and demonstrations/in-services.



  • Minimum College degree, graduate degree desired
  • Minimum  3+ years marketing experience, including at least 2 years of product marketing experience in medical device industry (Diagnostic imaging/ or image recording device experience desired)
  • Potentially ability to effectively position and message product/procedure and develop strong sales support to drive product/procedure adoption
  • Good oral and written communication skills and group presentation skills in both the English and Japanese command
  • Well understanding for SIOP, QMS and regulatory process.
  • Interpersonal skills to work across multiple constituents and work effectively with internal and external business partners
  • Good analytical and process skills
  • Must be well versed in MS Office Suite

Additional Information



Shift: Day
Travel: 10% of the time

The Future is Intuitive

At Intuitive, we envision a future where care is more connected, customized, and intelligent—so the question won’t just be how long we live, but how well.

Work at Intuitive

Our culture defines us.

Our culture is driven by passionate people who truly want to make a difference. Learn more about our unique environment and the characteristics of people who thrive at our company.

Lean about our culture


Our benefits overview.

We believe in supporting happy and healthy teams. As a valued team member, your benefits extend far beyond your hourly pay or salary. Learn more about our benefits and perks.

Explore employee benefits

Financial offerings

We're here to support your short- and long-term goals.

Family support

At Intuitive, we believe in the importance of family and seek to foster a family-friendly culture.

Healthcare plans

Like the patients we serve, your health is also very important to us.

Growth & development

Your personal and professional growth and development is important to you--and to us.

Not yet ready to apply?

When you join our Talent Community, we‘ll keep you informed about all things Intuitive, including new job openings, employee stories, and company news. You’ll see how every day we‘re proving what‘s possible—for our careers and for minimally invasive robotic surgery.

Join our Talent Community