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Senior Manager, Hospital Marketing, Asia

  • Singapore, Singapore
  • Not Remote
  • Marketing
  • JOB5829

Company Description

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Job Description

Primary Function of Position

This role will define, build, and execute strategy and tactics targeting Asia hospital and care team leaders. The objective will be to develop the market towards multi-system installations and digital/data product integration into the existing hospital accounts. This role will focus on understanding Asian hospital executives’ objectives, motivations, and concerns with respect to surgical programs, and will align Intuitive’s ecosystem of products, training, and services to match their needs. This role will aim to advance the understanding and belief of Hospital leaders and garner their commitment to establish/expand their da Vinci programs by adding more systems, more specialties and integrating Intuitive’s digital and data ecosystem products. This role will require close collaboration and alignment with Asia country GMs, sales, and marketing teams as well as corporate enabling functions.

Lead, develop, and implement value-based solutions, key programs, and channel strategies that promote measurable and meaningful value for da Vinci surgery amongst surgeons, hospitals, and health systems. Intuitive is looking for a commercial leader, experienced in hospital marketing strategy, value messaging, and customer analytics to evangelize the country’s marketing and sales organizations and external customers.

In this customer-facing capacity, this person will partner across the organization to strategically align and execute marketing plans that drive a cohesive surgeon/hospital value story and build personalized, data-driven proof points.

Roles and Responsibilities

  • Seek to understand the objectives, motivations, and concerns of hospital leaders in Asia across key segments.
  • Collaborate with teams to develop Asia-specific messages and value communication assets intended for different hospital leader personas to increase their dV ecosystem appreciation and adoption.
  • Collaborate with country marketing and sales teams in the scalable execution of regional and local tactics including Hospital Executive KOL development, reference stories, and hospital executive events via in-person and digital channels.
  • Coordinate Corporate Hospital Marketing, Asia MACA, GAVE, Clinical Affairs, Regulatory, Legal and Public Affairs teams in exploration, definition, creation, and dissemination of analytics and databased stories (ex: QTI, CHA, BAM) for hospital and care team leaders. 
  • Collaborate with select sales leaders in Asia to engage the top 10% Tier 1 accounts in Japan, China, and Korea for the purposes of discovery, development, and implementation activities to increase the adoption of Intuitive products.
  • In partnership with select clinical and capital sales teams in Asia, build messages and solutions against competitive challenges to distinguish Intuitive and da Vinci brand value from competitors.
  • Engage third-party channels to spread Intuitive and dV brand and value messages to hospital audiences.
  • Capture voice-of-customer (VOC) from Asia hospital leaders and stay abreast of hospital industry and digital healthcare trends in Asia. Communicate this VOC and hospital trends to corporate teams to shape up future Asia product, education, service, or data analytics offerings within the dV ecosystem
  • Lead deep dives into the understanding of hospital stakeholders (executives, care team, marketing, and finance leadership) and customer journey mapping.
  • Lead deep dives into the understanding of customer insight and hospital segment perspectives on the clinical and economic value of da Vinci Surgery. 
  • Support the development of hospital audience Key Opinion Leaders to educate others on the value of Intuitive’s product offering and ecosystem
  • Build, optimize, and scale global Quantify the Impact (QTI) strategies to expose economic and clinical impact, program optimization, and market expansion opportunities for key customers including surgeons, hospitals administrators, and health system executives
  • Partner with country marketing partners to implement value messaging and proof points at key conferences, including robotics symposia, executive sessions, epicenter case observations, booth presence, and webinars
  • Partner with the Training department to identify and support the development of new training programs to standardize and enhance the ability of the sales force to Quantify the Impact of da Vinci® Surgery and execute business alignment meetings.
  • Collaborate with the market research function to carry out customer market research and provide appropriate insight to the sales force and customers



  • Minimum Bachelor’s degree in life science or business discipline.  MS, MBA, or higher degrees preferred.
  • A minimum of 10 years of marketing and/or business management experience in a therapeutic medical device, surgical, or pharma company is required.  
  • A minimum of 3 years of experience working with hospital executives, administrators, and decision-support functions within hospitals and health systems is required.
  • Strong record of accomplishment of collaborating within a highly matrixed organization where business partners span commercial and operations functions in different countries.
  • Proven advocacy ability to effectively position and message products or services internally and externally.
  • Demonstrated ability for strategic and creative thinking in planning, execution, and overcoming barriers to differentiate against competitors and alternative procedures.
  • Strong presence and engagement of others demonstrating sound reasoning and concise communication as a storyteller.
  • Proven record of accomplishment of execution against quarterly and annual plans and demonstrating success in driving customer awareness and adoption. A self-starter.
  • Familiarity with health economics/hospital finance fundamental
  • Proven ability to effectively position and message products/procedures and develop strong sales support to drive product/procedure adoption.
  • Demonstrated ability to work creatively amidst competing priorities to deliver high-impact marketing programs on-time and within budget to support overall marketing strategy and business objectives.
  • Proven ability to solve open-ended problems and work cross-functionally to implement initiatives.
  • Results-driven attitude & a resolve to win
  • Entrepreneurial, collaborative, creative thinker with excellent project management skills and ability to prioritize and plan.
  • Strong presence and engagement of others demonstrating sound reasoning and concise communication as a storyteller.
  • Superior verbal/written communication and presentation skills, team building, and interpersonal skills to work across multiple constituents.
  • Ability to travel up to 50% within Asia and to/from US .

Additional Information

Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

Shift: Day
Travel: 50% of the time

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